The cult of sport and exceptional luxury

Courtesy of its image as a “competitor”, the Principality of Monaco is associated with the exceptional events which it hosts and organises, including the Formula 1 Grand Prix, the Monte-Carlo Rally, Monaco International Jumping, the Monte-Carlo Rolex Master tennis tournament, the Herculis Athletics Meeting and the Monaco Yacht Show. It benefits from tremendous media pulling power, especially thanks to Monte Carlo, one of its best-known districts.

One of the main districts of the Principality of Monaco, Monte-Carlo is home to the Exotic Garden, the Larvotto, Fontvieille, Monaco-town and the Condamine, but is perhaps best known for its world-famous casino. Also referred to as the Carré d’Or (Golden Square), this prestigious neighbourhood is enlivened by its “Belle-Époque” gourmet brasseries, its palaces, and a host of fashion designer boutiques. The Opera was designed by the celebrated architect Charles Garnier in 1878 and adjoining the Casino, the Salle Garnier testifies to the extravagance and exuberance of 19th-century “spectacle architecture”.
Monte-Carlo is a key element in Monaco’s appeal as a cosmopolitan business centre, a high-status place of residence and a luxury shopping destination, but also a hub of international cultural life.