A glamorous spirit

For 700 years, Monaco’s history has been linked to that of the Grimaldi Dynasty and there has always been considerable fascination for the princely family. In 1956, the marriage between Prince Rainier III and Princess Grace was described by journalists as one of the biggest media events of the century.
In 2011, the wedding of Prince Albert II and Princess Charlene attracted over 7 million French TV viewers. The festivities held to mark this princely union were broadcast live by 173 TV channels and also online, gaining a combined audience of 2.5 billion television and Internet viewers.

Worthy of a modern-day fairy tale, these events testify to the public’s tremendous interest.
The personality and actions of the Prince of Monaco and the sovereign family contribute to the legendary charm of the Principality.


Article 6b of the 1883 Paris Convention aims at protecting coats of arms, flags and other emblems of the States party to the Paris Convention for the protection of industrial property (Paris Convention to which the State of Monaco is a signatory), along with the members of the World Trade Organisation (WTO), whether or not they are parties to the Convention.
Consequently, any reproduction of coats of arms, crowns or heraldry belonging to the Prince’s Family is formally prohibited.


Since 11 June 2013, Monaco Brands has been the exclusive licence-holder of the official new brands of the Monaco Prince’s Palace. These Palatine brands are therefore destined to be reproduced on any Monaco merchandising or souvenir product and Monaco Brands is solely authorised to approve the reproduction of this range.